Lori Senecal is the currently Global CEO of CP+B, an advertising agency. The role was new to the agency at the time of her appointment in 2015. Previously, she was the CEO and president of MDC Partners Network. Lori continued to hold her tenure at MDC while still serving as the Global CEO of CP+B. Nonetheless, details of existing the company at the year have recently surfaced.
Chuck Porter, the chairman and co-founder of CP+B, praised Lori for being the ideal individual to assist Crispin Porter + Bogusky transform into something new. As such, CP+B have become a global agency with the nimbleness and flexibility of an entrepreneurial start up. Landing the American Airlines account in October 2015 remains one of the highlights for CP+B under Lori Senecal’s tenure.
Chuck and Lori have been working closely to create the next-generation of leaders. This endeavor is necessary in a bid to prepare adequately for a smooth transition after Lori retires at the end of 2017. Danielle Aldrich seems to be paving the way for other new leaders in the company after being promoted to president of CP+B West.
Lori Senecal is preceded by her reputation in the advertising and marketing sector. In fact, she acknowledged as a pioneer, especially when it comes to coming up with innovative advertising techniques. Mainly, this is because Lori Senecal focuses on innovative technology solutions that are capable of solving business challenges. Currently, she serves as the Global chief executive officer of Crispin Porter + Bogusly, also known as CP+B. In her capacity, Lori oversees the coordination of the company’s nine global offices, as well as focusing on its continued international development.
Before joining Crispin Porter + Bogusky, Lori served as the executive chairperson of Kirshenbaum Bond Senecal + partners. During her tenure, she assisted in expanding the company’s global vision. In fact, Crain’s recognized kbs+ as one of the Best Places to Work in New York City while she was the executive chairman. Kbs+ also featured on Advertising Age’s list of Standout Agencies. Lori has also worked in top capacities for other companies such as MDC Partners Network, where she was the president and CEO. More details can be found on Adweek.