One of the biggest media firms in Brazil is RBS Group, which is presently headed by the highly successful businessman, Duda Melzer. It is a family run business, and Duda Melzer is the third generation in the family to lead the company. Before Duda Melzer, his uncle Nelson Sirotsky was in charge of the RBS Group, which was founded in 1957 by Mauricio Sirotsky Sobrinho. The company has grown substantially over the years and has managed to surpass the influx of heavy competition with time.
Eduardo Sirotsky Melzer believes in staying ahead of time and has implemented some breakthrough business strategies after he became the President and Chairman of the company, which has helped RBS Group to maintain its position as the leader in the media communications Industry. Duda Melzer has completed graduation in business administration in Brazil and done Masters in Business Administration from the Harvard University. Studying business management helped him understand the core principles of running a business efficiently.
According to Globo, Duda Melzer also has extensive experience in the media industry as he has worked in the United States at several media firms, such as BoxTop Media and Family Communications Network. Duda Melzer is also listed among the top 25 businessmen to head the family run business by the reputed Cambridge Institute for Family Businesses. Duda Melzer also has the experience of working as the senior financial analyst at the Delphi Corporation, USA. Check out Valor to know more.
Under his leadership, RBS Group has been able to achieve new heights of success, especially due to the focus of Eduardo Sirotsky Melzer in digital and technological revolution. Duda Melzer understands that for any company to grow and sustain the competition, integration of technology is essential. It is for this reason he also founded the e.Bricks Digital, which functions as the digital wing of the RBS Group and has its operations underway in Brazil and the United States.